Online panels and online surveys are both methods used in marketing research, but they have some key differences.
An online panel is a group of people who have agreed to participate in research studies on a regular basis. These panel members are typically recruited through online methods and are often incentivized for their participation. Once a panel is established, researchers can conduct surveys or other types of research with the panel members at any time.
On the other hand, an online survey is a single research study that is conducted using an online survey tool. Participants for the survey are typically recruited through online methods, such as email invitations or online ads. Surveys can be conducted with a specific target population or a random sample.
The main difference between the two is that online panels are a group of people who have agreed to participate in research studies over a period of time, while online surveys are a one-time study conducted on a specific population or sample.
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