Decades after movies were appearing on bit torrent and other online venues and now several years removed from the lockdowns of 2020, major movie studios are waging successful online sales strategies by becoming excellent in some critical areas.
Building a strong online presence and establishing a professional and engaging website, as well as active social media accounts, to promote films and interact with fans, is a key launching point for every studio.
Offering exclusive content that enhances the engagement of audiences by providing behind-the-scenes footage, teasers, and other exclusive content to entice fans to purchase films online.
Enhanced targeted advertising using data and analytics to target ads to audiences likely to be interested in a particular film, both on social media and other websites.
Partnering with online platforms once thought as enemies (and still are to a degree) such as popular online platforms Amazon, iTunes, and Google Play to make films easily accessible for purchase and rental.
Creating special promotions offering limited-time promotions, such as discounts or bonus content, to incentivize fans to purchase films online.
Utilizing email marketing by building an email list and sending regular updates and promotions to fans, keeping them engaged and informed about new releases.
However, the most surprising yet impactful strategy might be the enhancement of the online viewing experience with investment in technology to improve the online viewing experience, such as high-definition streaming and virtual reality.
That’s how the successful studios in the business are approaching the online aspects of their brand and capitalizing on the ever changing and expanding opportunities.
