With the release of “Air” the Ben Affleck and Matt Damon movie about the historic signing of Michael Jodan it begs the question: How is the war being fought today online?
Companies such as Nike now face a lot of competition in the online market, but there are several strategies the old guard are employing to fight the upstarts for customers.
Focusing on product quality has always been a priority and product quality and performance to stand out in the market.
By offering durable, comfortable, and high-performance shoes, they can attract customers who are looking for quality products.
Offer a wide range of products has become another important trend shoe companies can utilize to increase their chances of attracting customers by offering a wide range of products, including shoes for different skill levels, court surfaces, and foot types.
Social media platforms can be valuable tools for reaching potential customers and promoting products. Tennis shoe companies can use social media to showcase their products, share customer reviews, and engage with their audience.
Offer promotions and discounts and even “factory store pricing” can help drive sales and encourage customers to make a purchase.
Shoe companies can offer discounts on select items, provide free shipping, or offer a percentage off for first-time customers.
Collaborate with influencers in the shoe community, especially basketball influencers and players to promote their products and reach a wider audience.
Influencer marketing can help build brand awareness and credibility.
Provide detailed product information, including specifications, materials, and features, to help customers make informed purchasing decisions.
This information should be easily accessible and presented in a clear and concise manner on their website.
Investing in search engine optimization for their websites for search engines to increase their visibility in search results and attract more customers.
This can include using relevant keywords, creating high-quality content, and building backlinks.
By employing these strategies, shoe companies can effectively compete in the online market and attract customers to their products.
